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Marketing management : planning, implementation and control /

Ramaswamy, V.S Namakumari, S

Marketing management : planning, implementation and control / by V.S Ramaswamy and S. Namakumari - 2nd ed. - New Delhi : MacMillian Co Of India Ltd , 1999 . - 624 p. Paper Back

ISBN: 0333924398

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 / RAM-M

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