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Services marketing : The Indian context /

Srinivasan, R.

Services marketing : The Indian context / by R. Srinivasan - 2nd ed. - New Delhi : Phi Learning Private Limited , 2010. - 267 p. Paper Back

ISBN: 9788120336940

Subjects--Topical Terms:
Service industries--Marketing
Marketing

Dewey Class. No.: 658.89 / SRI-S

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