Yashpal sahitya men kam- chetna (Record no. 44827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01475nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210329s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | STCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 891.4331 |
| Item number | CHA-Y |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | चडाणा शाकुन्तला |
| 245 #0 - TITLE STATEMENT | |
| Title | Yashpal sahitya men kam- chetna |
| Title in other language | यशपाल साहित्य में काम-चेतना |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kottayam |
| Name of publisher, distributor, etc. | Athul Prakashan |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P- 216 22 CM |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | GeneralROLE OF MARKETING AND ITS RELEVANCE, MARKETING SYSTEM - TASKS AND PHILOSOPHIES, STRATEGIC MARKETING PROCESS AND MARKETING ENVIRONMENT, MARKETING ORGANIZATION, MARKET SEGMENTATION AND TARGET MARKETING, CONSUMER PSYCHOLOGY AND BUYING BEHAVIOUR, ORGANISATION AND INDUSTRIAL BUYING BEHAVIOUR, MARKET INFORMATION SYSTEMS AND MARKET RESEARCH, SALE FORCASTING AND MARKET DEMAND, COMPETITIVE MARKETING STRATEGIES, MARKETING PLANNING, PRODUCT PLANNING DECISIONS, PRODUCT LIFE CYCLE STRATEGY, BRAND MANAGEMENT, PACKAGING MANAGEMENT, TOTAL QUALITY MANAGEMENT IN MARKETING STRATEGY, NEW PRODUCT DEVELOPMENT STRATEGY, PRICING DECISIONS, DISTRIBUTION MANAGEMENT, PHYSICAL DISTRIBUTION, RETAIL MANAGEMENT, ADVERTISING MANAGEMENT, SALES PROMOTION, PERSONAL SELLING AND SALESMANSHIP, SALES FORCE MANAGEMENT, MARKETING CONTROLS, INTERNATIONAL MARKETING, MARKETING OF SERVICES, RURAL MARKETING STRATEGIES AND CO-OPERATIVE MARKETING - AN INDIAN EXPERIENCE, DIRECT MARKETING, MANAGING CUSTOMER SATISFACTION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 041 ## - LANGUAGE CODE | |
| Language code of original | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ST. THOMAS COLLEGE LIBRARY, PALAI | ST. THOMAS COLLEGE LIBRARY, PALAI | 2021-07-10 | 176.00 | 891.4331 CHA-Y | 58953 | 2021-07-10 | 2021-07-10 | Books |