Sales promotion and impulse buying behaviour towards consumer goods : (Record no. 78519)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00660nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230215100036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230215b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | STCPL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farah Yasin Abdelkhair, et al. |
| 245 ## - TITLE STATEMENT | |
| Title of the article | Sales promotion and impulse buying behaviour towards consumer goods : |
| Remainder of title | The mediating role of purchase intention |
| 246 ## - Journal / Periodical | |
| Title of the journal or magazine | Indian Journal of Marketing |
| Volume, Issue | Vol.53; No.2 - |
| Month & Year | February 2023 |
| Pages | pp. 26-41 |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Purchase intention |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Consumer goods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Retailing business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Articles |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Back Volumes | ST. THOMAS COLLEGE LIBRARY, PALAI | ST. THOMAS COLLEGE LIBRARY, PALAI | Back Volumes Section | 2023-02-15 | 2023-02-15 | 2023-02-15 | Journal Articles |