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Advertising and promotion : An integrated marketing communications perspective / by George E. Belch, Michael A. Belch and Keyoor Purani

By: Material type: TextTextLanguage: English Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2018.Edition: 9th edDescription: 1016 p. Paper BackISBN:
  • 9781259026850
Subject(s): DDC classification:
  • 659.1  GEO-A
Item type: Books
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Item type Current library Collection Shelving location Call number Status Barcode
Books Books ST. THOMAS COLLEGE LIBRARY, PALAI Commerce Commerce 659.1 GEO-A (Browse shelf(Opens below)) Available 88907
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