Exploring compassion-buying behavior among demographic segments during COVID-19

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  • Indian Journal of Marketing Vol.53; No.5 - May 2023 pp. 41-56
Subject(s): Online resources: Summary: The pandemic affected disadvantaged service providers, such as street vendors. Different media urged consumers to “no bargain” and “vocal for local” to alleviate pandemic challenges. The self-interest and value-seeking customer behavior were contextually unsuitable with the fear of infection, reduced time for buying, scarcity, and price fluctuations. Did compassion influence a person’s buying behavior? This research investigated the validity of a compassion buying scale and found its demographic differences.
Item type: Journal Articles
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The pandemic affected disadvantaged service providers, such as street vendors. Different media urged consumers to “no bargain” and “vocal for local” to alleviate pandemic challenges. The self-interest and value-seeking customer behavior were contextually unsuitable with the fear of infection, reduced time for buying, scarcity, and price fluctuations. Did compassion influence a person’s buying behavior? This research investigated the validity of a compassion buying scale and found its demographic differences.

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