Mediating effect of subjective norms in the relationship between attitude and online purchase decision

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  • Indian Journal of Marketing Vol.53; No.7 - July 2023 pp. 30-45
Subject(s): Online resources: Summary: This study addressed the need for literature on the factors influencing consumer attitudes while making online purchase decisions. Specifically, the research aimed to determine the influence of subjective norms on the relationship between attitudes and online purchase decisions.
Item type: Journal Articles
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Journal Articles Journal Articles ST. THOMAS COLLEGE LIBRARY, PALAI Commerce Back Volumes Section Not for loan
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This study addressed the need for literature on the factors influencing consumer attitudes while making online purchase decisions. Specifically, the research aimed to determine the influence of subjective norms on the relationship between attitudes and online purchase decisions.

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