MSMEs in emerging markets : An exploration of the stage model of e-commerce adoption

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  • Prabandhan : Indian Journal of Management Vol.16; No.8 - August 2023 pp. 8-22
Subject(s): Online resources: Summary: This paper aimed to develop a holistic e-commerce adoption model and explore the significant factors at various stages of e-commerce adoption in emerging markets in micro, small, and medium enterprises (MSMEs).
Item type: Journal Articles
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This paper aimed to develop a holistic e-commerce adoption model and explore the significant factors at various stages of e-commerce adoption in emerging markets in micro, small, and medium enterprises (MSMEs).

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