Unearthing the factors behind adoption of electric cars : An Indian perspective

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  • Indian Journal of Marketing Vol.53; No.9 - Sep. 2023 pp. 46-60
Subject(s): Online resources: Summary: Electric cars have the potential to disrupt the existing automobile industry. Therefore, this study examined the factors influencing electric car adoption behavior among Indian car users.
Item type: Journal Articles
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Journal Articles Journal Articles ST. THOMAS COLLEGE LIBRARY, PALAI Commerce Back Volumes Section Not for loan
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Electric cars have the potential to disrupt the existing automobile industry. Therefore, this study examined the factors influencing electric car adoption behavior among Indian car users.

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