Amarchand, D. Varadharajan, B. <br/><br/>
A textbook of marketing / 
by D. Amarchand and B. Varadharajan 
 - New Delhi :  Konark  Publishers Pvt. Ltd. ,  1989 . 
 - 340 p.  Paper Back 
<br/><br/><label>ISBN: </label>8122000975 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Importance of marketing<br/>Marketing costs and risks<br/>Pricing<br/>Marketing planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / AMA-T