TY  - BOOK
AU  - Bateman, Thomas S
AU  -  Zeithaml, Carl P
TI  - Management: Function and strategy 
SN  - 9780256100204
U1  - 658.4 
PY  - 1990///
CY  - Sydney
PB  - Irwin
KW  -  Management
KW  - Foundations of management
KW  - Planning and strategy
KW  - Leading
ER  -