Ramaswamy, V.S Namakumari, S Marketing management : planning, implementation and control / by V.S Ramaswamy and S. Namakumari - 2nd ed. - New Delhi : MacMillian Co Of India Ltd , 1999 . - 624 p. Paper Back ISBN: 0333924398 Subjects--Topical Terms: Marketing Management Dewey Class. No.: 658.8 / RAM-M