Cutlip, Scott M. Center, Allen H.   Broom, Glen M.  <br/><br/>
Effective public relations / 
by Scott M. Cutlip, Allen H. Center and Glen M. Broom 
 - 8th ed. 
 - New Delhi :  Pearson Education Pte. Ltd. ,  2004 . 
 - 588 p.  Paper Back 
<br/><br/><label>ISBN: </label>9788178089782 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Management process<br/>Organizational settings
<br/><br/><label>Dewey Class. No.: </label>659.2  / SCO-E