TY  - BOOK
AU  - Tiwari, Sanjay 
TI  - The uncommon sense of advertising: Getting the basics right 
SN  - 9781405183758
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
KW  - Public relations
KW  - Advertising agencies
KW  - Marketing
KW  - Brand perspective
ER  -