TY  - BOOK
AU  - Tungate, Mark
TI  - Media monoliths: how great media brands thrive and survive 
SN  - 0 7494 4403 7
U1  - 338.4 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page India Pvt Ltd , 
KW  - English literature
KW  - Media Monoliths
KW  - Production Secondary Industries And Services
KW  - General Reading
ER  -