Kerin, Roger A ...[et al] <br/><br/>
Marketing / 
by  Roger A Kerin ...[et al] 
 - 8th ed. 
 - New Delhi :  Tata McGraw-Hill Co ,  2007 . 
 - 750 p.  Paper Back 
<br/><br/><label>ISBN: </label>9780070620124 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing process<br/>Consumer behavior<br/>Marketing opportunities
<br/><br/><label>Dewey Class. No.: </label>658.8  / ROG-M