Ramaswamy, V. S. Namakumari, S. <br/><br/>
Marketing management :  Global perspective Indian context / 
by V. S. Ramaswamy and S. Namakumari 
 - 4th ed. 
 - New Delhi :  Macmillan Publishers India Ltd. ,  2010. 
 - 872 p.  Paper Back 
<br/><br/><label>ISBN: </label>9780230637290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management<br/>Marketing management<br/>Management Of Distribution (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8   / RAM-M