TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management: Global perspective Indian context 
SN  - 9780230637290
U1  - 658.8  
PY  - 2010///
CY  - New Delhi
PB  - Macmillan Publishers India Ltd.
KW  - General Management
KW  - Marketing management
KW  - Management Of Distribution (Marketing)
ER  -