Rajagopal <br/><br/>
Marketing management :  Text and cases / 
by Rajagopal 
 - New Delhi :  Vikas Publishing House Pvt Ltd  ,  2010 . 
 - 299 p.  Paper Back 
<br/><br/><label>ISBN: </label>8125907734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management<br/>Marketing Management Process<br/>Consumer Behaviour<br/>Marketing Mix<br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAJ-M