Shah, Kruti D'Souza, Alan  <br/><br/>
Advertising and promotions :  An imc perspective / 
by Kruti Shah and Alan D'Souza 
 - Delhi :  Tata Mcgraw-Hill Publishing Company Ltd ,  2009. 
 - 987 p.  Paper Back 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising And Public Relations
<br/><br/><label>Dewey Class. No.: </label>659.1   / KRU-A