Wells, William  Moriarty, Sandra   Burnett, John  <br/><br/>
Advertising :  Principles and practice / 
by William Wells, Sandra Moriarty and John Burnett 
 - 7th ed. 
 - New delhi :  Pearson education services Pvt.Ltd ,  2012 . 
 - 592 p.  Paper Back 
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Integration and evaluation<br/>Advertising messages<br/>Advertising media
<br/><br/><label>Dewey Class. No.: </label>659  / WIL-A