Kotler , Philip [et.al] <br/><br/>
Principles of Marketing  / 
by Philip Kotler [et.al] 
 - 13th ed. 
 - San Francisco :  Pearson Prentice Hall ,  2010 . 
 -  Paper Back 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management<br/>Market places and consumers<br/>Customer driven strategy and mix<br/>Customer Value
<br/><br/><label>Dewey Class. No.: </label>658.8  / PHI-P