Capon , Noel Singh, Siddharth Shekhar Managing marketing : An applied approach / by Noel Capon and Siddharth Shekhar Singh - New Delhi : Wiley India Pvt Ltd , 2014. - 677 p. Paper Back ISBN: 9788126548514 Subjects--Topical Terms: Marketing -- Management Dewey Class. No.: 658.802 / NOE-M