TY  - BOOK
AU  - Capon , Noel
AU  - Singh, Siddharth Shekhar
TI  - Managing marketing: An applied approach 
SN  - 9788126548514
U1  - 658.802  
PY  - 2014///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - Marketing -- Management
ER  -