TY - BOOK AU - Jacob Thomas ED - Guided by M. Sarngadharan ED - Mahatma Gandhi University Kottayam, Department of Commerce, St. Thomas College palai TI - Consumer behaviour in retail marketing of textiles in Kerala SN - T127 U1 - 380 PY - 2003/// CY - Pala KW - Commerce UR - http://shodhganga.inflibnet.ac.in:8080/jspui/handle/10603/6361 ER -