Farah Yasin Abdelkhair, et al.  <br/><br/>
Sales promotion and impulse buying behaviour towards consumer goods :   The mediating role of purchase intention  
 Indian Journal of Marketing  Vol.53; No.2 -   February 2023  pp. 26-41 

<br/><br/><label>Subjects--Uniform Titles: </label><br/>Commerce
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion <br/>Purchase intention <br/>Consumer goods <br/>Retailing business