Kumar, Arun Meenakshi, N. <br/><br/>
Marketing management / 
by Arun Kumar and N. Meenakshi 
 - 2nd ed. 
 - Noida :  Vikas Publishing House Pvt Ltd  ,  2013. 
 - 942 p.  Paper Back 
<br/><br/><label>ISBN: </label>9788125942597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.8   / ARU-M