Gupta, Seema Jathar, Avadhoot  <br/><br/>
Marketing analytics / 
by Seema Gupta and Avadhoot Jathar  
 - New Delhi :  Wiley India Pvt. Ltd. ,  2021 . 
 - 374 p.  Paper Back 
 - Wiley analytics series for management / .
<br/><br/><label>ISBN: </label>9789354242625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce <br/>Segmentation <br/>Positioning <br/>Product analytics <br/>Pricing <br/>Marketing mix 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SEE-M