TY  - BOOK
AU  -  Gupta, Seema
AU  - Jathar, Avadhoot 
TI  - Marketing analytics
T2  - Wiley analytics series for management
SN  - 9789354242625
U1  - 658.8 
PY  - 2021///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Commerce
KW  - Segmentation
KW  - Positioning
KW  - Product analytics
KW  - Pricing
KW  - Marketing mix
ER  -