Aaker, David A ...[et al] Strategic market management : An indian adaptation / by David A Aaker ...[et al] - 11th ed. - New Delhi : Wiley India Pvt. Ltd. , 2022 . - 309 p. Paper Back ISBN: 9789354243387 Subjects--Topical Terms: Strategic analysis Strategic implementation Formulationg and adapting strategy Dewey Class. No.: 658.8 / DAV-S