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1. Books
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Marketing research : International student version / by David A. Aaker ...[et al] by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley , 2016
Availability: Items available for loan: ST. THOMAS COLLEGE LIBRARY, PALAI (1)Location, call number: Commerce 658.83 DAV-M.

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2. Books
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Strategic market management : An indian adaptation / by David A Aaker ...[et al] by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd. , 2022
Availability: Items available for loan: ST. THOMAS COLLEGE LIBRARY, PALAI (1)Location, call number: Commerce 658.8 DAV-S.

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