Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp and J. Craig Andrews

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TextLanguage: English Publication details: New Delhi : Cengage Learning India Pvt. Ltd. , 2017.Edition: 9th edDescription: 729 p. Paper BackISBN:

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Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Books	ST. THOMAS COLLEGE LIBRARY, PALAI	Commerce	Commerce	659.1 TER-A (Browse shelf(Opens below))	Available	88908

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