Green marketing strategy adoption by Indian political party brands with special emphasis on marketing mix

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  • Indian Journal of Marketing Vol.53; No.5 - May 2023 pp. 57-68
Subject(s): Online resources: Summary: The goal of this paper was to provide an overview of the green marketing mix of political party brands and to explain how Indian political brands are implementing green marketing strategies along with the marketing mix consisting of the seven Ps for political party brands. Methodology : The paper is theoretically positioned and qualitative in nature.
Item type: Journal Articles
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The goal of this paper was to provide an overview of the green marketing mix of political party brands and to explain how Indian political brands are implementing green marketing strategies along with the marketing mix consisting of the seven Ps for political party brands. Methodology : The paper is theoretically positioned and qualitative in nature.

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