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1. Books
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Advertising and promotions : An imc perspective / by Kruti Shah and Alan D'Souza by
Material type: Text Text
Language: English
Publication details: Delhi : Tata Mcgraw-Hill Publishing Company Ltd , 2009
Availability: Items available for loan: ST. THOMAS COLLEGE LIBRARY, PALAI (1)Location, call number: Commerce 659.1 KRU-A.

2. Books
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Advertising and Integrated Marketing Communications / by Kruti Shah by
Material type: Text Text
Language: English
Publication details: Chennai : McGraw Hill Education private limited , 2014
Availability: Items available for loan: ST. THOMAS COLLEGE LIBRARY, PALAI (1)Location, call number: Commerce 659.1 KRU-A.

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