Investigating the Role of Food Tourism in Shaping Destination Branding : A Qualitative Research Perspective
Material type:
- Prabandhan : Indian Journal of Management Vol.17; No.4 - April 2024 pp. 8-28

Item type | Current library | Collection | Shelving location | Status | |
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ST. THOMAS COLLEGE LIBRARY, PALAI | Commerce | Back Volumes Section | Not for loan |
Total holds: 0
The qualitative research paper delved into the dynamic interplay between food tourism and destination branding, aiming to understand how culinary experiences contributed to shaping the overall image of a destination.
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