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1. Books
Yashpal sahitya men kam- chetna यशपाल साहित्य में काम-चेतना by
Material type: Text Text
Original language:
Publication details: Kottayam Athul Prakashan 1996
Availability: Items available for loan: ST. THOMAS COLLEGE LIBRARY, PALAI (1)Location, call number: P 32 B 891.4331 CHA-Y.

2. Books
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Principles of Advertising : A global perspective / by Monle Lee and Carla Johnson by
Material type: Text Text
Language: English
Publication details: New Delhi : Viva Books Private Limited , 2003
Availability: Items available for loan: ST. THOMAS COLLEGE LIBRARY, PALAI (1)Location, call number: Commerce 659.1 MON-P.

3. Books
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Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp and J. Craig Andrews by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning India Pvt. Ltd. , 2017
Availability: Items available for loan: ST. THOMAS COLLEGE LIBRARY, PALAI (1)Location, call number: Commerce 659.1 TER-A.

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