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020 _a9780470863671
040 _cSTCPL
041 _aENG
082 _a519.542
_bPET-B
100 _aRossi, Peter E
100 _a Allenby, Greg M
100 _a McCulloch, Robert
245 0 _aBayesian statistics and marketing /
_cby Peter E Rossi, Greg M Allenby and Robert McCulloch
260 _aLondon :
_bJohn Wiley and Sons ,
_c2005 .
300 _a348 p.
_bHB
490 _aWiley series in probability and statistics
650 _aBayesian essentials
650 _aMarkov chain monte carlo methods
650 _aDecision theory
650 _aSimultaneity
942 _cBK
942 _2ddc
_n0
999 _c54439
_d54439