Normal view MARC view ISBD view

Basic Marketing : A global manaegrial approach /

Perreault,William D McCarthy, E Jerome

Basic Marketing : A global manaegrial approach / By William D Perreault, E Jerome McCarthy - 15th ed. - New Delhi : Tata M C Graw-Hill Publishing , 2006 . - 844 p. Paper Back

Subjects--Topical Terms:
Marketing
Strategy planning
Product management

Dewey Class. No.: 658.8 / WIL-B

Place hold
Print
Cite
Request article
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)