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Relationship marketing : Concepts, Theories and cases /

Biswas, Supriya

Relationship marketing : Concepts, Theories and cases / by Supriya Biswas - New Delhi : Phi Learning Private Limited , 2011 . - 406 p. Paper Back

ISBN: 9788120339835

Subjects--Topical Terms:
Marketing
Customer experience
Relationship brands

Dewey Class. No.: 658.812 / SUP-R

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