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Marketing research : Measurement & methods /

Tull, Donald S. Hawkins, Del I.

Marketing research : Measurement & methods / by Donald S. Tull and Del I. Hawkins - 6th ed. - New Delhi : Phi Learning Private Limited , 1993 . - 863 p. Paper Back

ISBN: 9788120309616

Subjects--Topical Terms:
Marketing research
Research data
Marketing informations

Dewey Class. No.: 658.83 / DON-M

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