Customer relationship management : Concepts and application /

Kumar, Alok Sinha, Chhabi Sharma, Rakesh

Customer relationship management : Concepts and application / by Alok Kumar, Chhabi Sinha and Rakesh Sharma - New Delhi : Biztantra , 2007 . - 350 p. Paper Back

9788177226225


Relationship management
Managing customer relationship
Customer research

658.812 / ALO-C
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