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Consumer behavior : Building marketing strategy /

Hawkins, Del I. Mothersbaugh, David L. Mookerjee, Amit

Consumer behavior : Building marketing strategy / by Del I. Hawkins, David L. Mothersbaugh and Amit Mookerjee - 12th ed. - New Delhi : McGraw Hill Education (India) Private Limited , 2014. - 776 p. Paper Back

ISBN: 9789351344797

Subjects--Topical Terms:
Market surveys
Consumers
Consumer behavior

Dewey Class. No.: 658.834 2 / DEL-C

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