Revolutionizing Travel : The Impact of Generative AI on Personalization and Efficiency in the Tourism Industry
Debarun Chakraborty
Revolutionizing Travel : The Impact of Generative AI on Personalization and Efficiency in the Tourism Industry Indian Journal of Marketing Vol.54; No.9 - September 2024 pp. 8-24
This study looked at the social, emotional, and functional values that influence users’ intention to use travel and tourism apps (TTA) and their trust in them, among other factors that affect their usage, in order to investigate the impact of generative artificial intelligence (GAI) content on TTA. It also explained how, even without any desire to use an app themselves, those who are uninvolved or active may nevertheless be impacted by what other people think of it or whatever information they find on it
Commerce
Travel and tourism apps
Generative AI (GAI)
Online risk perception
Revolutionizing Travel : The Impact of Generative AI on Personalization and Efficiency in the Tourism Industry Indian Journal of Marketing Vol.54; No.9 - September 2024 pp. 8-24
This study looked at the social, emotional, and functional values that influence users’ intention to use travel and tourism apps (TTA) and their trust in them, among other factors that affect their usage, in order to investigate the impact of generative artificial intelligence (GAI) content on TTA. It also explained how, even without any desire to use an app themselves, those who are uninvolved or active may nevertheless be impacted by what other people think of it or whatever information they find on it
Commerce
Travel and tourism apps
Generative AI (GAI)
Online risk perception