Exploring success factors for new product selling in fastMoving consumer goods (Record no. 78631)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00787nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230322122902.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230322b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | STCPL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vivek Kourav |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arbuda Sharma |
| 245 ## - TITLE STATEMENT | |
| Title of the article | Exploring success factors for new product selling in fastMoving consumer goods |
| 246 ## - Journal / Periodical | |
| Title of the journal or magazine | Indian Journal of Marketing |
| Volume, Issue | Vol.53; No.3 - |
| Month & Year | March 2023 |
| Pages | pp. 8-23 |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | New Product Selling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Total Interpretive Structural Modelling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Product-Centric Factors |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Consumer-Centric Factors |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | FMCGs |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://indianjournalofmarketing.com/index.php/ijom/article/view/172653">https://indianjournalofmarketing.com/index.php/ijom/article/view/172653</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Articles |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Back Volumes | ST. THOMAS COLLEGE LIBRARY, PALAI | ST. THOMAS COLLEGE LIBRARY, PALAI | Back Volumes Section | 2023-03-22 | 2023-03-22 | 2023-03-22 | Journal Articles |