A study on adoption of Mobile Learning Apps (MLA) : Development of an integrated framework in a multinational context (Record no. 78992)

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000 -LEADER
fixed length control field 02296nam a22003257a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230531115150.0
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040 ## - CATALOGING SOURCE
Transcribing agency STCPL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ganesh Dash
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Personal name Syed Akmal
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Personal name Debarun Chakraborty
245 ## - TITLE STATEMENT
Title of the article A study on adoption of Mobile Learning Apps (MLA) : Development of an integrated framework in a multinational context
246 ## - Journal / Periodical
Title of the journal or magazine Indian Journal of Marketing
Volume, Issue Vol.53; No.5 -
Month & Year May 2023
Pages pp. 8-23
520 ## - SUMMARY, ETC.
Summary, etc. Purpose: In this study, we provided an integrated framework to assess the determinants of intention to adopt and recommend mobile learning apps (MLA) in an emerging economy context. Methodology: We integrated diffusion of innovation (DOI) & DeLone and McLean’s information systems success model (D&M ISS Model). Four independent measures, compatibility, complexity, system quality, and information quality, were taken from the mentioned theories. Intention to adopt and intention to recommend are the dependent constructs. Intention to adopt also plays the role of mediator. Three hundred seventy-two participants from Saudi Arabia and India were included in the survey. Partial least squares (PLS) structural equation modeling (SEM) was used for the analysis. Findings: The results suggested that all the antecedents influenced the intention to adopt and recommend except for compatibility. Compatibility affected adoption intention only. The intention to adopt had a substantial impact on the recommendation intention. It also successfully mediated all the proposed relationships. In addition, a multi-group analysis (MGA) was also conducted to have country-specific results. Originality: We provided a new, comprehensive, and integrated model to assist learning app companies in implementing new technology. Two significant theories were integrated to provide a holistic and futuristic framework
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Education
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Compatibility
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Topical term Complexity
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Topical term System quality
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Topical term Information quality
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Topical term Intention to adopt
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Intention to recommend
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Topical term Saudi Arabia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term India
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="DOI: 10.17010/ijom/2023/v53/i5/172724">DOI: 10.17010/ijom/2023/v53/i5/172724</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Journal Articles
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Source of classification or shelving scheme Dewey Decimal Classification
942 ## - ADDED ENTRY ELEMENTS (KOHA)
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    Dewey Decimal Classification     Back Volumes ST. THOMAS COLLEGE LIBRARY, PALAI ST. THOMAS COLLEGE LIBRARY, PALAI Back Volumes Section 2023-05-31   2023-05-31 2023-05-31 Journal Articles
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