Digital Consumption in India during 2022–23 and 2023–24

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  • Economic and Political Weekly Vol.61; No.23 - 06 Jun. 2026 pp. 22-26
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Summary: Using HCES 2022–24, the rapid expansion of India’s digital consumption across rural and urban households via online purchases and payments is shown, with rural catch-up but at lower levels. Digital consumption growth is led by non-food services (travel, utilities, clothing) while food remains stagnant. While higher-income and educated households dominate, SC/ST lag, indicating stratification requiring access, connectivity, digital literacy, inclusion policies.
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Using HCES 2022–24, the rapid expansion of India’s digital consumption across rural and urban households via online purchases and payments is shown, with rural catch-up but at lower levels. Digital consumption growth is led by non-food services (travel, utilities, clothing) while food remains stagnant. While higher-income and educated households dominate, SC/ST lag, indicating stratification requiring access, connectivity, digital literacy, inclusion policies.

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