TY - BOOK AU - Gangadharan Thikkurissi TI - Kerala varmayude theranjedutha gadya krithikal U1 - 894.812 4 PY - 1980/// CY - Kottayam PB - National Book Stall KW - GeneralSCOPE AND SIGNIFICANCE OF MARKETING , MARKETING PLANNING AND STRATEGY, PRODUCT STRATEGY, MARKETING PRACTICE IN INDIA, SALES MANAGEMENT , DISTRIBUTION PRACTICE IN INDIA, MARKETING RESEARCH, INTERNATIONAL MARKETING ER -