TY  - BOOK
AU  - Ranganadha, Sripati
TI  - Textbook of marketing management
U1  - 658.8 
PY  - 1983///
CY  - New Delhi
PB  - S. Chand and Co. Ltd.
KW  - Price analysis
KW  - Product policy
KW  - Packaging and costs
KW  - Marketing research
ER  -