TY  - BOOK
AU  - Reddy, Subbi T.
TI  - Marketing management
U1  - 658.8 
PY  - 1981///
CY  - New Delhi
PB  - S. Chand And Co. Ltd.
KW  - marketing cost
KW  - Marketing functions
KW  - Marketing mix
KW  - Marketing control
ER  -