TY - BOOK AU - Cummings Michael R TI - Concepts of genetics SN - 81 7808 884 3 U1 - 574.813 223 PY - 2003/// CY - Delhi PB - Pearson Education Asia KW - GeneticsTHE ADVERTISING ENVIRONMANT, LEGAL AND POLITICAL FORCES AND ADVERTISING, CONSUMER BEHAVIOR, ADVERTISING, THE CREATIVE ASPECT OF ADVERTISING, ADVERTISING PRODUCTION, SALES PROMOTION, ALTERNATIVE ADVERTISING MEDIA, INTERNET ADVERTISING ER -